Jack Kitching reached out to RZ Designs for help with creating the branding for his company, Scafell Pike Co. . Scafell Pike Co. offers a carefully curated collection of high-quality, durable outdoor goods with a traditional British flare. They believe each product to be the best of its kind, hand-selected to represent the kind of tough but treasured, beautiful yet rugged outdoors lifestyle he has always lived.
Inspiration was take from the values of the company: Simple, ridged, secure. Visual inspiration was taken as well. One of which was the actual mountain, Scafell Pike, which was a strong influence in the company based Jack's experiences. Other visual inspiration was taken from simple forms and geometric shapes. The intertwining of forms as well to represent the idea of building and creating something. Color inspiration came from Jack's heritage.
A Logo Guide Book was made for Scafell Pike Co. that included various different shaped logos, different color way applications, colors values, and the company name written out.
Scafell Pike Co. has many projects in the works and already various products for sale. Feel free to check them out on their website or on their Instagram @scafellpikeco for more information.