A collaborative retail collection with Deluxe Cycles inspired by Toyota Racing Development.

Myself and Wilis, of Deluxe Cycles, were on a trip in Moab, Utah when we across a Jeep Rubicon with Toyota Racing Development graphics. With cars having a big place in both of our hearts, it was instant inspiration for another collaborative project. We partnered with Heavy Pedal, Specialized Custom Bottles and Engine11 to bring this collection to life.

PRODUCTION ARTWORK

WATER BOTTLES

For the water bottles we created two different designs made by Specialized with the Purist Bottles.

APPAREL

A variety of apparel items we created. Clothing items included: short sleeve jersey, bibs, vest, 2 different neck buffs, long and short sleeve mountain bike shirts made by Heavy Pedal.

JERSEY & BIBS

NECK BUFFS

For these we wanted to make sure they could be read in either upside down or right side up orientation.

ENGINE 11 TRACK FRAMES

We worked with Engine11 and created graphics on their CritD frameset.

FINAL PRODUCTS

Photo credit to Wilis Johnson