A collaborative retail collection with Deluxe Cycles.
Deluxe Cycles approached me with another retail project inspired by a dot gradient pattern and wanted to create a retail capsule for the collection. We partnered with multiple companies including DeFeet, Giro, Ritchey Logic and Stem Caps to create the products.
PRODUCTION ARTWORK
We played with inverting the fade pattern to create some variety. Some challenges happened with small details in the Deluxe logo and having to simplify it for some products.
