Deluxe Cycles is a cycling studio in Brooklyn, New York operated by Wilis Johnson. For their opening year, RZ Designs worked with Deluxe Cycles to help create a strong brand identity. Once the identity fro Deluxe was created, the branding was used for various application including a cyclocross shop team kit, a water bottle and retail kit design. Team and retail kits were made by Sommerville Sports. Bottles made by Specialized Custom Bottles.
